10. Agriculture
The agricultural industry has seen difficult times for well over a decade. BSE, followed by foot and mouth, has taken its toll on farms, farmers and labourers alike. Membership of the Devon NFU has fallen by around 60% in the last five years, indicating the extent to which farmers are leaving the land. The average age of farmers is now around 55 years. Many of the younger generation have chosen to work in other industries. Some young people, not from farming backgrounds, are entering the industry, but this is insufficient to replace the retiring generation. Recent changes in product sourcing at Sainsbury’s supermarket led to the closure of medium-scale lamb processing facilities at the Lloyd Maunder abattoir at Willand in Mid Devon in early 2006. Sainsbury’s
drive for greater cost-effectiveness in competition with Tesco and other supermarket giants required a direct sourcing policy from large scale abattoirs only. Many farms supplied lamb direct to Lloyd Maunder, to the specification of the abattoir. To continue supplying the supermarkets, these farmers will nowneed to send their animals to abattoirs further away, observing appropriate health and safety regulations. Lloyd Maunder now concentrates on chicken processing. This decision has dealt a further blow to farming locally.
Local farmers continue to look for ways to diversify, including development in activity tourism, renewable energy generation, fish farming and farming exotic animals for the gourmet table. The ‘GATE TO PLATE’ marketing drive, which the WEBNET PROJECT underpins, explores ways in which farms can supply customers direct with fresh, local farm produce. One of the most successful additions to the local calendar has been the revival of the Mid Devon Show in the 1990s. It is a large one day show, bringing together town and country on the last Saturday of July (the first day of ‘factory fortnight’), and is now the ‘public face’ of farming for the area. It provides a unique opportunity for local people and tourists to understand more about food sources, animal husbandry and farming as a business, for country pursuits to be advertised and for local farmers to learn some of the ways that agriculture diversification is working.
10.1 The agricultural landscape
DEFRA now provides data based on Middle Super Output Areas (MSOA). Three MSOA lie wholly within the Exe Valley Plan area. These are Mid Devon 1 (MD 1) covering a large area in the north and west. Mid Devon 2 (MD 2) and Mid Devon 5 (MD 5) cover the area to the north of Tiverton and immediately surrounding Tiverton. Part of three other MSOAs cover the area of the Plan. Mid Devon 6 (MD6) includes Halberton and part of Canonsleigh, Mid Devon 8 (MD 8) covers Silverton, Cadbury and |